Give the team a shared purpose.
Define the objective and measurable key results. Make the owner, baseline, target, and planning period clear.
← Business portfolioGive the work a purpose.
Help customers finish
Objectives & key results
Give the work a purpose.
Keep the outcome in view.
Connect what you want to change with measurable results, delivery forecasts, and the evidence that challenges the plan.
OKRs in ScrumDo Business preview.
Illustrative example · Fictional data
ObjectiveHelp customers finish
checkout with confidence.
Checkout team Quarterly objective
The change we want
More completed orders. Fewer customers starting over after a failed payment.
Key result · Checkout completionIllustrative week 4 check-in
- Baseline
- 68%
- Current
- 82%
- Target
- 90%
Current completion rate · Target marker at 90%
Read the measure
Progress worth investigating.
Completion is up 14 percentage points from baseline. The team still needs to understand who is struggling and whether the improvement holds.
From forecasts to service expectations to OKRs
See delivery risk.
While there’s time to act.
In Forecast, set a service-level expectation (SLE): the percentage of matching work expected to finish within a time window. Link that expectation to a compliance key result.
- Measure from the work. Observed compliance updates the linked key result automatically.
- Watch for drift. Forecast-based warnings help you investigate delivery risk before the next review.
- Keep judgment with the team. Review the evidence, decide what to change, and record the owner’s assessment.
Delivery risk and customer impact answer different questions. Keep outcome measures and customer evidence alongside the service expectation.
A delivery key result supporting the objective
Deliver checkout improvements predictably.
Service-level expectation85% within 6 days
Matching work, from start to finish.
Observed compliance78%
39 of 50 assessed work episodes met the expectation.
Below expectation · Review delivery risk
The measure feeds the key result.
Forecast warnings guide where to investigate. The owner’s health assessment stays separate.
An objective is a direction. A key result is a measure.
Connect the ambition
to the next honest check-in.
An objective describes the change you want. Key results define observable measures of success. Delivery work supports the outcome; completing tasks alone does not prove it.
Show why an epic matters.
Link objectives to portfolio epics and the teams involved. Keep the intended outcome visible when reviewing priorities.
Review progress with its evidence.
Use check-ins, lifecycle health, and source evidence to discuss progress. Revisit assumptions when the measure and people’s experiences tell different stories.
Crowdsourced insight. Shared direction.
The people closest to the work see things a scorecard can’t.
Bring team contributions and customer stories into the objective conversation. ScrumDo connects the OKR catalogue with Strategy Feedback and evidence review, so a target can be questioned as well as tracked.
Use the numbers to see movement. Use the stories to understand the experience behind them.
For the framework fundamentals, see Google re:Work’s introduction to OKRs.
Are all OKRs measured automatically?
A linked service-compliance key result receives measurements from the work covered by its SLE. Other key results still need their own measurement sources and check-ins. Forecast warnings inform a review; they do not replace the owner’s assessment or prove the broader objective was achieved.
Can one epic contribute to several objectives?
Yes. Portfolio epics and OKRs can have multiple links. Use those links to make the intended contribution explicit; a link by itself does not demonstrate impact.
Is a key result the same as a task?
A task describes an action. A key result gives you a measure against which to assess the objective. Shipping payment recovery is work; a sustained improvement in checkout completion is an outcome to test.
How do Wardley Maps and OKRs work together?
Use a Wardley Map to examine strategic options and dependencies. Use an objective and key results to describe and assess the change you choose to pursue.